Shilpa Shetty Kundra has ventured into the realm of children’s fashion with her latest project, Zip Zap Zoop. Teaming up with Ashmika Sadh, she has introduced a new clothing line for kids and teenagers that seeks to revolutionize the industry. Leveraging Shilpa’s diverse strengths as an artist, fashion icon, and mother, combined with Ashmika’s entrepreneurial skills and industry expertise, Zip Zap Zoop aims to redefine the landscape of children’s clothing.

With a focus on addressing the concerns of modern mothers for conscious and comfortable clothing for their children, Shilpa emphasizes the importance of factors such as chemical-free dyes, azo-free fabrics, and environmental sustainability in the manufacturing process. As a mother herself, she is keenly aware of the need for fashionable yet comfortable clothing for kids.

Co-founder Ashmika Sadh, an expert in manufacturing and exports, ensures that Zip Zap Zoop operates as a 100% transparent brand with rigorous quality control throughout the production process. All materials are ethically sourced, reflecting the brand’s commitment to uncompromised quality for children.

Zip Zap Zoop introduces special fabrics that are exceptionally soft, comfortable, and hypoallergenic, catering to children with sensitive skin allergies. As the brand progresses, more details about its processes will be shared.

The brand’s motto, “Expressive Fashion For Kids,” underscores its commitment to fostering individuality and uniqueness in each child. Shilpa is particularly excited about Zip Zap Zoop’s vision to instill confidence in the younger generation for a brighter future. Unlike other brands, Zip Zap Zoop launches with an impressive lineup of 500 styles for ages 0-19, ensuring that every child, regardless of age, finds something special.

Shilpa expresses her enthusiasm for the diverse styles and sizes, emphasizing the importance of catering to the preferences of each child. With a focus on combining fashion and functionality, Zip Zap Zoop aims to build a loyal customer base by providing a wide range of choices for both parents and kids.

Beyond fashion, Zip Zap Zoop is making a positive impact on employment, currently employing over 100 workers directly and indirectly. The brand envisions creating more job opportunities in the future, to have 1000 workers under the Zip Zap Zoop brand.

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