In a shocking turn of events last week, actress Poonam Pandey staged her death, ostensibly to raise awareness about cervical cancer. On February 2, reports surfaced claiming that the actress had succumbed to cervical cancer, with her management confirming the news. However, just a day later, Poonam took to her official Instagram account to reveal that it was all a ploy to bring attention to cervical cancer, triggering widespread backlash.
Poonam Pandey addressed the controversy in multiple videos, explaining her drastic actions. In one of the Instagram videos, she stated, “My PR is not involved in this. My mother had cancer. My mom was very ill while she was going through it. I am glad, since yesterday, that all I have seen and read is about cervical cancer. I know what we went through; the whole house was shaken up.”
Acknowledging the negative reactions she expected to receive, Poonam shared, “I know I am going to get a lot of gaalis, my best friend is angry with me. I feel terrible.” Despite the criticism, she emphasized, “I know this is not a joke, at least my message has reached right.”
The agency Schbang, responsible for spearheading the awareness campaign, issued an apology, stating, “Yes, we were involved in the initiative for Poonam Pandey to spread awareness about Cervical Cancer in collaboration with Hauterfly. To start, we would like to extend a heartfelt apology – especially towards those who have been triggered as a result of having faced/having a loved one face the hardships of any kind of Cancer.”
The agency’s statement continued, “Our actions were driven by a singular mission – to elevate awareness about Cervical Cancer. In 2022, India registered 123,907 Cervical Cancer cases and 77,348 deaths. After Breast Cancer, Cervical Cancer is the second-most frequent malignancy affecting middle-aged women in India.”
On Saturday, February 3, Poonam Pandey shared an Instagram post featuring a clip of the speech by Finance Minister Nirmala Sitharaman discussing cervical cancer vaccination in the 2024 budget session in parliament.
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