Bisleri, India’s foremost mineral water brand, has enlisted Bollywood actress Deepika Padukone as its inaugural global brand ambassador for the innovative Bisleri #DrinkItUp campaign. This campaign introduces a novel approach to hydration, injecting excitement and enjoyment into the concept. The advertisement features Padukone dancing to a contemporary rendition of the iconic song ‘Jhoom Jhoom Jhoom Baba,’ while savoring the pure refreshment of the quintessential beverage, water.

Commenting on the selection of Deepika Padukone as the brand ambassador, Jayanti Chauhan, Vice Chairperson of Bisleri International Pvt. Ltd, stated, “Bisleri is synonymous with hydration. Our new campaign, Bisleri #DrinkItUp, embraces the fun and excitement of portraying hydration in an iconic style with Ms. Deepika Padukone for the first time. 

We are thrilled to have Ms. Padukone as our first global brand ambassador, as her work and values align with our brand philosophy. With her, we can showcase our brand evolving with modern times. We are confident that everyone will love this campaign and enjoy hydrating with Bisleri.”

Click the link for Video – https://www.youtube.com/watch?v=ki5jDm4DMAs

Deepika Padukone, renowned for her versatility as an actor and commitment to excellence, expressed her enthusiasm as the global ambassador of Bisleri, stating, “I am delighted to be associated with a brand as iconic as Bisleri. I have always believed in the importance of hydration as a key step in our commitment to a healthy lifestyle and overall well-being, and the Bisleri #DrinkItUp campaign celebrates just that.”

Tushar Malhotra, Head of Marketing at Bisleri International Pvt. Ltd, added, “The Bisleri #DrinkItUp campaign is a significant step to contemporize the brand, increase brand love, and engage in exciting conversations with our consumers.”

The Bisleri #DrinkItUp campaign, shot by Nirvana Films and directed by Prakash Verma, will be promoted across various platforms, including television, digital media, Out-of-Home media, delivery vehicles, influencer engagement, OTT platforms, and more. Additionally, Padukone will feature on all Bisleri product packaging.

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